Within our quest with the lightest bottle achievable, we took our eyesight to a team of skilled glassmakers. Checking out shapes and glassblowing procedures to minimise glass usage with no compromising longevity.

The result saw glass currently being hand-blown right into a teardrop condition. For The very first time from the manufacturer’s history, the iconic square Johnnie Walker bottle is reformed. 

From American bourbon to Scotch whisky, study our helpful guideline to the differing types of whisky, how they’re created And exactly how they vary.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

We hope that our discoveries can have a favourable impression in the broader market and help find new prospects for lighter, lessen carbon packaging choices.”

This could make a discreet opening by which the bottle is often taken off. Immediately after pouring a glass of the exceptional, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its all-natural resting place along with a testament to purposeful design.

In the midst of its five years of study, the manufacturer has become granted a UK patent4 also to stimulate additional development inside the industry – As well as in a first for Diageo – a license to your patent will likely be offered over a royalty-free of charge foundation to any person in the world who wishes to share in these discoveries.

Johnnie Walker Blue Label Ultra may be the model’s lightest 70cl Scotch whisky glass bottle so far and click here also to the ideal with the manufacturer’s awareness and research, the world’s lightest 70cl Scotch whisky glass bottle2 . The design requires bold strides and dares to experiment having a recognised paradigm of luxury.  

With less than 888 bottles introduced globally, Every single bottle is individually numbered and introduced inside a luxurious collector’s scenario.

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The specialized challenges that lightweighting provides led us to include various layout and production specs that we couldn't have envisaged In the beginning of our journey; within the necessity of the tear fall shape which We've got moulded to continue to mimic the iconic square sort of Johnnie Walker bottles, to the addition of a protecting cage to permit to get a round foundation, and the hand-producing and filling of every unique bottle to prevent damages in creation.

Diageo has submitted filings to obtain its granted United kingdom Patent No. GB2616831 B endorsed as licensable of ideal within the UKIPO patent sign up, and interested functions are invited to ask for a typical royalty free, non-distinctive licence from Diageo.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking design and style could inspire the more magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow. 

We've been a global leader in beverage Alcoholic beverages with An excellent collection of models throughout spirits and beer.

That job fell to Diageo’s worldwide design director Jeremy Lindley. Strength and security have been Lindley’s priorities, but function needed to stick to variety. Following Mastering the The natural way strongest shape for glass is the teardrop—the shape it The natural way assumes when liquid—Lindley and his crew built a teardrop with sq. sides, in a very nod towards the common Johnnie Walker silhouette.

Johnnie Walker set out to progress the spirits business by experimenting with lightweight glass for its luxury whiskies, motivated with the craze to 'fragile' rather than 'heavy' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.